Start Smart for Your Baby

The Best Start for Your Baby

At Superior HealthPlan, we care about the health of you and your new baby. We want to help you and your baby grow healthy and stay healthy. We have a program for pregnant and new moms. It is called Start Smart for Your Baby®. It is designed to customize the support and care you need for a healthy pregnancy and baby. It won’t cost you a thing.

Get Started

Go to your doctor as soon as you think you are pregnant. Schedule your appointment today. Let us know about your pregnancy. Fill out our Member Notification of Pregnancy form (PDF) so we can personalize the ways we can help you.

There are three easy ways to fill out our form:

  • Mail in the printed form.
  • Call us.
  • Go online. Log in to your online member account.

Earn up to $150 in rewards.* Once we receive your form, you will start earning rewards for doctor visits.

A Program To Meet Your Needs

We provide the following:

  • Information about pregnancy and newborn care.
  • Community resources to help you get the things you need during your pregnancy and after your baby is born. This includes food, cribs, housing and clothing.
  • Breastfeeding support and resources.
  • Professional medical staff who work with you and your doctor and nurses if you have a more difficult pregnancy.
  • Resources if you are feeling down during or after your pregnancy.
  • Methods to help you quit smoking, alcohol or drugs.
  • Pick a doctor and hospital for your delivery.
  • Keep up with your prenatal appointments.
  • Transportation assistance to and from your doctor visits (where available).


Learn how to apply for Medicaid services.
Joining the program is easy. Simply call Member Services to get started.

*Restrictions and limitations may apply.