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Superior HealthPlan Invests $18 Million in Over-the-counter Items in 5 Years for Texas Members

Date: 08/04/25

Superior HealthPlan (“Superior”), a leading managed care organization in Texas and a company of Centene (NYSE: CNC), announced today it invested $18 million in over-the-counter (OTC) items, a Value-added Service (VAS), for members enrolled in either Medicaid or Children’s Health Insurance Program (CHIP) from 2020 through 2024. Value-added Services are extra benefits that help provide additional support for low-income families and individuals across all 254 Texas counties.

“The extra benefits we provide our members are critical in supporting their overall health and well-being,” said Mitch Wasden, CEO of Superior HealthPlan. “Over the years, we’ve learned how impactful these over-the-counter items can be to the families we serve, and we’re proud to be able to help them fill this need.”

As a Superior HealthPlan Value-added Service*, STAR, CHIP, STAR Kids, STAR Health, and some STAR+PLUS members can receive either $25 or $30 for commonly used OTC items every quarter, per member. These include hundreds of items, such as:

  • Digestive health products
  • Eye, ear, and oral care products
  • Household cleaning supplies
  • Personal hygiene products
  • Sun care supplies

Over-the-counter items are just one of the many VAS offerings from Superior. Some members, depending on the program, may also receive:

  • Extra vision benefits for Medicaid and CHIP members, including a $150 retail allowance toward select prescription eyeglass frames, lenses, or contact lenses not covered by Medicaid. For members enrolled in CHIP, STAR+PLUS, and STAR Health, this allowance is once every year. For STAR and STAR Kids members, the allowance is once every 2 years.
  • Annual sports/school physicals for Medicaid and CHIP members 4 to 18 years old. This Value-added Service is restricted to one physical per year with a maximum reimbursement of $35. The sports physical must be provided by a contracted Superior provider.
  • Superior’s award-winning Start Smart for Your Baby® program for pregnant women offers educational materials and supplies for STAR, CHIP, STAR+PLUS, and STAR Kids members. Pregnant women can earn Value-added Services one time per pregnancy.

Value-added Services are updated annually, with new offerings planned for September 1, 2025. To see a list of available OTC items, visit SuperiorHealthPlan.com/OTC.

*Restrictions and limitations may apply.